Blue Owl Pitches Family Offices While Navigating Market Turmoil

Blue Owl Capital Inc. is boosting its team dedicated to bringing the ultra-wealthy into private markets, betting investors will look past recent jitters to expand in an area where they’ve traditionally had limited exposure.

The firm, grappling to shore up confidence in its retail-focused funds, is seeking to partner with family offices across opportunities ranging from large scale co-investments to pooled vehicles. It hired Blake Shorthouse from KKR & Co Inc. to lead the push a year ago, and has expanded the team to about eight people.

Investment firms for the wealthy represented just $9 billion of the firm’s $307 ...