Apollo Global Management Inc. and Ares Management Corp. are both pushing deeper into sports investing, the latest multibillion-dollar alternative asset managers to put more money into the booming sector.
Ares has begun talking to investors about a new media and entertainment fund designed for individuals, a departure from the traditionally exclusive nature of sports finance. The semi-liquid fund will target both debt and equity investments across sports leagues and businesses.
Meanwhile, Apollo is considering creating a permanent capital vehicle dedicated to sports finance, a structure that would allow for longer-term and strategic investments in the industry. The fund would primarily ...