Zynga Game to Pop Up on Google’s Nest in Bid to Lure Nongamers

December 14, 2020, 2:00 PM UTC

Zynga Inc., whose games are typically played on mobile phones and tablets, is jumping onto a new platform: Google Nest Hub and other Google Assistant-connected devices.

A new voice-based puzzle game for Google’s smart-home gadgets, called Daily Word Wheel, will offer an anagram puzzle in the style of Words With Friends. It’s just the latest attempt by Zynga to broaden its appeal. With its games already available on phones, tablets and PCs, it’s now embracing a platform that people use to monitor security cameras and control the lights.

“We are experimenting, and we are learning,” Bernard Kim, president ...

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