Wealth-Tech Firm Avantax Is Said to Explore Potential Sale

Avantax Inc., a provider of wealth-management software and services, is exploring options including a potential sale, people with knowledge of the matter said.

The Dallas-based company is working with a financial adviser as it seeks to gauge interest from potential buyers, according to the people, who asked to not be identified because the details are private. No final decisions have been made and Avantax could opt to remain independent, they said.

A representative for Avantax declined to comment.

Shares in Avantax were up 2.5% at 12:31 p.m. in New York trading Tuesday, giving the company a market value of ...