WaterRower Acquires Startup Rival After Pandemic Fitness Boom

WaterRower, a fitness equipment firm founded in 1988 by a Yale and US national team rower, has acquired rival startup CityRow.

The valuation and terms of the deal were not disclosed, in a statement Wednesday.

Bloomberg reported in October that Hydrow Inc., another fitness company that is backed by growth equity firm L Catterton, had also been in talks to acquire CityRow.

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CityRow began as an in-person rowing studio in New York in 2014, before expanding to at-home digital fitness in 2018. When the pandemic hit two ...