Vox Media Agrees to Buy Thrillist Owner Group Nine (1)

December 14, 2021, 3:09 AM UTC

Vox Media Inc. agreed to acquire Group Nine Media Inc. in an all-stock deal, putting New York magazine, The Verge and Eater under the same roof as websites including PopSugar and Thrillist.

The deal between the closely held companies will close in early 2022, according to a statement Monday. Financial terms weren’t disclosed. The transaction doesn’t involve Group Nine Acquisition Corp., a separate blank-check company that had been created for potential media deals.

The combined company is projected to have revenue of more than $700 million and profit of more than $100 million in 2022, people familiar with the matter ...

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