Versant’s Youth Sports App Sells to Genstar’s PlayMetrics

Versant Media Group Inc., the owner of the Golf Channel and E!, has sold the youth-sports app SportsEngine to PlayMetrics, a competitor backed by Genstar Capital.

Versant announced the deal in a statement Friday that confirmed an earlier Bloomberg News report.

Terms of the deal weren’t disclosed in the statement. Bloomberg News reported in October that Versant had hired Lazard Ltd. to explore a sale that would have valued SportsEngine at $400 million to $500 million.

Founded in 2008, SportsEngine allows parents to manage teams, collect money and communicate with players’ families, according to its website. It has ...