Twitter Acquires Ad-Free News Reader Scroll

May 4, 2021, 1:00 PM UTC

Twitter Inc. acquired Scroll, an ad-free news reader product, and said it expects to pull the service into a new subscription offering being planned.

Scroll works with a handful of publishers, including BuzzFeed News, the Atlantic and USA Today, and offers stories from those publishers to paying customers. The stories don’t have ads, and Scroll shares some of the revenue from its subscriptions with the publishers.

Scroll will temporarily halt new subscribers while its 13-person team joins the social media company, Twitter said Tuesday in a blog post. Deal terms weren’t disclosed. Scroll, which has offices in New York City ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.