Swiss Watchmakers Sound Upbeat on US as Long as Stocks Last (1)

Sept. 7, 2025, 9:40 AM UTC

Swiss watchmakers at their annual back-to-school gathering in Geneva were putting a brave face on President Donald Trump’s tariffs threatening their businesses. That may change if their US stockpiles run out.

A surge in exports in July should spare watchmakers — at least in the short-term — from bearing the brunt of the 39% levy imposed by the US last month on products from Switzerland, and exhibitors were generally upbeat about Swiss officials’ chances of getting a better deal before their wiggle room runs out.

“This should be solved, or partially solved in the following weeks or months. So ...

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