Swiss Maker of $20,000 Road Bikes Hires Adviser for Sale Options

BMC Switzerland AG, a maker of high-end carbon-fiber road bikes, has hired an adviser ahead of a potential sale, according to people familiar with the matter.

BMC was owned by Andy Rihs, a Swiss entrepreneur who became a billionaire after turning around his father’s failing hearing aids company. Rihs, who bought BMC in 2000 and largely funded the company, died in 2018.

BMC Teammachine Masterpiece edition.

Source: BMC

BMC’s flagship model — the Teammachine — has been used by winners of World Championships, Tours de France and Olympic road races. Its custom-made Masterpiece range can cost about $20,000, while its more standard road ...