Swedish Sex-Toy Maker LELO Is Said to Explore London Listing (1)

LELO, a Swedish sex-toy designer that has been described as the Apple Inc. of the pleasure-products industry, is exploring an initial public offering in London, according to people familiar with the matter.

The Stockholm-based firm is working with advisers on a potential share sale, said the people, who asked not to be identified because discussions are private. LELO could be valued at more than 1 billion pounds ($1.4 billion) in an IPO, which may happen in the second half of next year, the people said.

A representative for LELO declined to comment.

The potential listing comes amid a pickup in ...