Snowboard Maker Burton Said to Seek Up to $800 Million Sale (1)

The owners of snowboard gear manufacturer Burton are exploring a sale that could value the family-run business at as much as $800 million, people with knowledge of the matter said.

The Burlington, Vermont-based company is working with an adviser on the potential sale, the people said, asking not to be identified discussing confidential information. The asset is attracting interest from buyout firms, the people said.

Deliberations are at an early stage and there’s no certainty they’ll result in a deal, according to the people.

Burton is absolutely not for sale, and will remain family-owned and privately held, chairwoman Donna Carpenter ...