Salesforce to Buy AI Customer Service Firm Fin for $3.6 Billion

Salesforce Inc. has agreed to buy Fin, a firm that develops artificial intelligence-powered customer agents, for about $3.6 billion as the software company works to win new business for enterprise AI.

Fin’s flagship product, AI Agent, handles customer queries via chat, email, WhatsApp, text message, phone and Slack. It will complement Salesforce’s own AI agent tool, Agentforce, the San Francisco-based company said Monday in a statement. The deal is expected to close in Salesforce’s fiscal 2027 fourth quarter.

WATCH: Salesforce Inc. has agreed to buy Fin, a firm that develops artificial intelligence-powered customer agents, for about $3.6 billion.

Source: Bloomberg

The software giant has been promoting Agentforce, its own AI tool that is meant to handle tasks such as customer ...