Rolex Upends Luxury Watch Retail With Purchase of Bucherer (1)

Rolex SA is upending the world of luxury watch retailing by buying Bucherer AGin a deal that gives the Swiss brand a major presence in consumer sales for the first time.

In a move that could have long-term consequences for rival retailers, the world’s largest luxury watchmaker will now control Bucherer’s more than 100 stores globally.

WATCH: Rolex SA is upending the world of luxury watch retailing by buying Bucherer AG.

Source: Bloomberg

Although the boutiques will continue to operate independently, keep the Bucherer name and sell other watch brands, the move raised investors’ concerns about a possible squeeze on supply to other stores. Shares of Watches of Switzerland Group, the biggest Rolex dealer ...