Bloomberg Law
July 29, 2021, 9:00 AM

Robinhood’s IPO Brings Broker That Wooed the Masses Full Circle

Annie Massa
Annie Massa
Bloomberg News

Not so long ago, before the pandemic took hold in the U.S., it seemed like standalone retail trading firms were a thing of the past. E*Trade, the brokerage that gained notoriety in the dot-com boom, sold itself off to Morgan Stanley. Charles Schwab Corp. and TD Ameritrade, two of the largest brokers, inked a deal to combine in November 2019, forming a single supermarket for everything from financial planning to exchange-traded funds.

But a new brokerage boom was just about to begin. Robinhood Markets Inc., the company that championed commission-free trading, is set to make its stock ...

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