Red Bull Strikes UK Football Deal with Leeds United FC Stake

The Austrian company Red Bull GmbH has agreed to take a minority stake in Leeds United FC as part of a deal to become the second tier team’s official kit sponsor.

Red Bull runs a multiclub football network that includes Red Bull Salzburg, RB Leipzig, Red Bull Bragantino and the New York Red Bulls. There are no plans to change Leeds United’s name to incorporate Red Bull, a team spokesperson said. The size and cost of the stake was not disclosed.

The purchase is one of the most prominent deals since Red Bull’s management was overhauled following the ...