Reckitt Is Said to Start Talks on £6 Billion Homecare Sale (1)

Reckitt Benckiser Group Plc has started early discussions with some of the potential suitors for its homecare assets, which could fetch more than £6 billion ($7.9 billion) in a deal, according to people familiar with the matter.

The beleaguered consumer giant is working with Morgan Stanley to gauge interest in brands including Airwick air fresheners and Cillit Bang cleaners, the people said. Mostly financial investors as well as some consumer companies have shown interest in the assets, the people said. A formal sale process is likely to kick off within months and be completed in 2025, the people said.

Meanwhile, ...