Prada Heir Bertelli to Lead Versace as Executive Chairman (1)

Prada SpA is preparing to revamp Versace by putting Lorenzo Bertelli, the designated heir of the Italian billionaire family, at the helm of the fashion house it agreed to buy earlier this year.

Lorenzo, the eldest son of designer Miuccia Prada and industrialist Patrizio Bertelli, will be named executive chairman of Versace following the completion of the deal, he said in an exclusive interview on Bloomberg’s Italian-language podcast, Quello Che i Soldi Non Dicono.

Lorenzo Bertelli

Photographer: Giuliano Berti/Bloomberg

“When we ask around about Versace’s global reach, it’s always among the top five names that pop up around the world,” Bertelli, 37, ...