Pernod Ricard Is Said to Weigh Sale of Czech Liqueur Becherovka

Pernod Ricard SA is exploring a sale of Czech liqueur brand Becherovka, people with knowledge of the matter said, as the French spirits maker considers ways to streamline its portfolio.

Paris-based Pernod is working with Centerview Partners LLC as it seeks to gauge buyer interest in Becherovka, according to the people. The asset could be valued at about $300 million or more in any sale, the people said. It’s likely to draw interest from international drinks companies, they said.

Becherovka is a herbal liqueur that has been produced in the spa town of Karlovy Vary in the west of the ...