Paramount Skydance Seeks Strategic Partners to Help Reinvent MTV

Paramount Skydance Corp. is looking to revive MTV — and it wants the music industry’s help.

Paramount has spoken with several major companies and leading music industry figures about acquiring a stake in the cable network, according to people familiar with the matter. Paramount has hired financial advisors to help identify a strategic partner that would invest money in MTV and offer additional assets, like music rights or connections to top artists, said the people, who declined to be identified because the talks are ongoing.

Once a thriving business, MTV has withered over the last two decades and surrendered its ...