OneFootball Buys Startup to Target Women as Fans Flock to Game

Sept. 29, 2022, 4:00 PM UTC

OneFootball has named soccer-startup founder Victoire Cogevina to a new role to expand its audience for women’s games, and has agreed to buy her startup, Gloria.

Gloria, which is building an app to offer hubs for fans to chat and share content about their teams, will be integrated into OneFootball, the companies said in a statement. Cogevina will join the company as vice president of women’s soccer.

Victoire Cogevina Reynal
Source: OneFootball

In that role, she’ll help the Berlin-based company pursue new investments and partnerships to attract fans of the women’s games, OneFootball Chief Executive Officer Lucas von Cranach said in an emailed response ...

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