Nestle Cuts Ties With South African Staple Coffee Creamer Brand

Nestlé SA is cutting ties with a coffee creamer brand that is used in a fifth of all cups of instant coffee drunk in South Africa.

The Swiss food group said its sold Cremora to Groupe Lactalis of France for an undisclosed amount after a review of its local product range, which also includes Nescafé, Ricoffy, Maggi, Nespray and Kit Kat.

Disposing of Cremora, which has been sold in South Africa for almost 80 years, will allow Nestlé to focus investment in other products that can deliver better value.

Cremora has faced a fierce price battle with local rival Ellis ...