MyFitnessPal to Offer AI Meal Plans After Quietly Buying Startup

Feb. 12, 2025, 2:00 PM UTC

MyFitnessPal, the food and calorie-tracking app, bought an artificial intelligence startup and will soon debut AI-powered meal plans, a feature the company hopes will boost sign-ups and subscriptions.

The acquisition of meal-planning startup Intent closed last year for an undisclosed sum and has not been previously reported. MyFitnessPal began integrating Intent’s software features into its own app last fall, Chief Executive Officer Mike Fisher said in an interview. The updated app will be able to generate personalized meal plans using an extensive recipe database while taking into account users’ stated allergens, calorie targets, dietary and protein preferences, household sizes and ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.