Matt Levine’s Money Stuff: OpenAI Will Own Some Users (Correct)

December 1, 2025, 8:47 PM UTC

Circular AI rollup

We have talked before about the business model that Sam Altman proposed for OpenAI in 2019, which was (1) build an artificial superintelligence, (2) ask it how to make money and (3) do that. “We will create God and then ask it for money,” as I put it.

What would the AI say? Well, when we talked about it in October, OpenAI was apparently getting into advertising, affiliate shopping links and porn, and I joked that that is what a large language model trained on the internet would come up with. But a more first-principles answer would ...

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