Matt Levine’s Money Stuff: MoviePass Is Back With Betting

Jan. 8, 2026, 6:07 PM UTC

MoviePass Economy II

Back in the 2010s, we used to talk about “the MoviePass economy.” There was a company called MoviePass. Its core business model was that you paid it $9.95 per month, and in exchange you got to see as many movies as you wanted in theaters. Movie tickets, back then, usually cost $12 or so, so if you saw even one movie a month this was a good deal for you. How was MoviePass able to offer you that deal? Uh. It went and paid full price for the movie tickets and lost money on every customer. ...

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