Barstool
One way to think about it is that if you are a gambling company, and it is 2020 and sports gambling is becoming broadly legal in the US, you will want to market sports gambling broadly to potential customers, and the best way to do that might be to team up with a popular sports media brand. Name your sports gambling site after the sports media brand, and at the top of every article on the media brand’s website have a little call to action like “I see you are reading about the Mets, would you like to place ...
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