Magnolia, Founded by ‘Fixer Upper’ Stars, Explores Stake Sale

Magnolia, the home and lifestyle brand founded by Fixer Upper stars Chip and Joanna Gaines, is exploring options including the sale of a minority stake after fielding interest, according to people with knowledge of the matter.

The Waco, Texas-based company, founded in 2003, has received interest from suitors including strategic partners and financial institutions and is in the early stages of evaluating its options, said the people, who requested anonymity to discuss confidential information. It’s unclear how much Magnolia could be valued at in any transaction, and there’s no guarantee that a stake sale will occur.

A sign featuring Chip and Joanna Gaines at a Target store in Chicago.

Photographer: Daniel Acker/Bloomberg

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