LVMH to Ramp Up Zenith Brand’s Production of Watch Movements (1)

LVMH plans to ramp up manufacturing at its Zenith brand to supply movements for timepieces across the luxury group’s watch division.

“We think we can go beyond the brand to develop them as a movement manufacturer for the group,” Frederic Arnault, who heads LVMH’s watch unit, said on Thursday.

The strategy to boost Zenith’s production of movements — the mechanical heart of a watch — suggests LVMH Moët Hennessy Louis Vuitton SE wants to expand its Swiss watchmaking capabilities internally rather than by acquiring component makers. Known for its El Primero chronograph, Zenith already makes some movements for LVMH’s ...