Life360 Acquires Fantix Unit to Boost AI-Driven Ad Capabilities

Location-sharing service Life360 Inc. has acquired a Fantix Inc. unit that uses artificial intelligence to offer more targeted advertising.

The transaction will help Life360, owner of Bluetooth tracking device brand Tile, to connect its customers to brands, products and services, the company said in a statement reviewed by Bloomberg News.

Fantix founder Antonio Tomarchio and co-founder and Chief Executive Officer Lokesh Bidhan are part of a small team from the company joining Life360, where they will focus on leveraging AI and machine learning in advertising, according to the statement.

Life 360 didn’t disclose the terms of what it called a ...