Life-Insurance Startup Ethos Valued at More Than $2 Billion

Life-insurance startup Ethos Technologies Inc. has raised $200 million in a funding round valuing the business at more than $2 billion.

The investment, led by General Catalyst, had participation from existing investors including Sequoia Capital, Accel and GV. The startup also attracted celebrity financiers including rapper Jay-Z’s Roc Nation and the investment vehicles of actors Will Smith and Robert Downey Jr.

San Francisco-based Ethos, which is focused on making life insurance more efficient, has now raised $300 million to date.

Ethos acts as a third-party administrator for life-insurance carriers. Its platform allows customers to shop for and ...