L Catterton-Backed Hydrow Said in Talks to Acquire Rival Cityrow

Hydrow Inc., a fitness company that counts NFL tight end Travis Kelce and growth equity firm L Catterton among its investors, is in talks to acquire smaller rival Cityrow, according to people with knowledge of the matter.

Hydrow, best known for its connected rowing machines, is interested in Cityrow’s subscriber base, said one of the people, all of whom requested anonymity to discuss confidential talks. Negotiations are ongoing and as with all deals that aren’t finalized, it’s possible talks could collapse.

Hydrow rowing machine

Source: Hydrow

A Hydrow spokesman declined to comment. A Cityrow representative didn’t immediately respond to requests for comment.

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