Kylian Mbappe Takes Stake in German Electronics Firm Loewe

Sept. 29, 2024, 11:03 AM UTC

French football star Kylian Mbappe has acquired a stake in German electronics firm Loewe Technology GmbH, an investment the company expects will increase sales and potentially pave the way for an initial public offering.

The 25-year-old Real Madrid player took a minority holding of more than 10% through his investment firm Coalition Capital, Loewe said, without disclosing a transaction value. The move comes after Loewe — best known for its high-end television sets — enlisted Mbappe as a brand ambassador earlier this year.

Loewe Chief Executive Officer Aslan Khabliev told Bloomberg News the firm aims to sharply increase annual ...

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