K-Pop Giant Hybe Buys Its First Latin Music Company (1)

Hybe Co., the South Korean music company behind pop groups BTS and NewJeans, has acquired the music division of Spanish-language studio Exile Content, its first step into the burgeoning market for Latin music.

Isaac Lee, founder of Exile Content, will become chairman of the board at Hybe’s Latin unit, while Kah Jong-Hyun, a former executive at YG Entertainment Inc., will become chief executive officer of Hybe Latin America, Hybe said. Financial terms of the deal weren’t disclosed.

Lee and Kah will work together to apply the Korean process of scouting and developing musicians to the world of Latin music. ...