Jumbo Blueberry Grower Gets $1 Billion Valuation in Funding

Agriculture tech company Agrovision Corp. has raised $100 million for its farms growing blueberries, raspberries, blackberries and more— seizing on a broader trend of growth in US berry consumption.

The funding round, led by Aliment Capital, values Los Angeles-based Agrovisionat more than $1 billion. The company sells fruit under its Fruitist and Big Skye labels, which are available at some branches of retailers including Costco, Trader Joe’s and Sprouts.

Agrovision, which is about a decade old, sees an opportunity in bringing recognizable brands to the produce aisle — an area where products like cherries, grapes and berries are generally considered commodity goods. The company also says it has ...