JPMorgan-Led NielsenIQ Debt Deal Struggles to Attract Demand

A group of banks led by JPMorgan Chase & Co. is struggling to attract investor demand for a leveraged loan supporting the combination of NielsenIQ and GfK, according to people with knowledge of the matter.

The roughly $1.48 billion loan is being offered at 92 cents to 93 cents on the dollar, but that discount may need to be increased to lure buyers, said the people, who asked not to be identified discussing a private transaction.

The banks provided fully committed financing, the people added, meaning that they face the prospect of seeing fees they would have earned eroded ...