India’s Professional Cricket League Is a $6.2 Billion Juggernaut

Oct. 18, 2023, 11:00 PM UTC

Earlier this year, a churning crowd streamed into Narendra Modi Stadium, in the western Indian city of Ahmedabad. Electronic beats pounded from speakers, competing with police officers’ whistles. As the 100,000-plus spectators took their seats, a succession of Bollywood stars appeared on the field, performing pregame dance routines. Then a salvo of fireworks arched overhead, marking the start of the main event: the first game of the 16th season of Indian Premier League cricket.

“IPL is a festival,” said Rajat Tiwari, one of the fans who’d come to watch the showdown between the Gujarat Titans, then the league’s defending champions, ...

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