How to Sell EVs in an Increasingly Crowded Market: Hyperdrive

Thanks for reading Hyperdrive, Bloomberg’s newsletter on the future of the auto world.

Brains Matter More Than Ever

In many parts of the world, it’s getting more difficult to sell electric vehicles. Subsidies aren’t as plentiful or generous as they used to be, and competition is fierce with even market leaders like Tesla and BYD slashing prices and growing more slowly.

New vehicles are still flooding into the market. Just five years ago, at the start of 2019, there were 212 battery-electric and plug-in hybrid vehicles on offer to consumers. By the end of 2024, that number should rise ...