Google Parent Alphabet Is Said to Progress in Talks With HubSpot

Google parent Alphabet Inc.has been progressing in talks to acquire marketing software provider HubSpot Inc., according to people familiar with the matter.

Alphabet has discussed terms of a potential deal with HubSpot, said the people, who asked not to be identified because the information is private. HubSpot shares have gained about 32% over the past 12 months, giving the company a market value of $30 billion.

Deliberations are ongoing and no agreement has been reached, the people said. There’s no certainty the companies will move forward with a deal, and it’s possible another suitor could emerge, they added. ...