Goldman-Backed Startup Optimizely to Be Bought by Episerver (1)

Privately held Episerver Inc. said it would acquire Optimizely Inc., a 10-year-old technology company backed by Goldman Sachs Group Inc. and actor Ashton Kutcher for less than it had previously been valued.

Episerver paid less than $600 million for Optimizely, people familiar with the matter said, asking not to be identified because the matter is private. Optimizely’s valuation was $600 million in its funding round in June, according to PitchBook.

No financial terms of the deal were disclosed and the companies declined to comment on the price. Optimizely’s exact valuation couldn’t be learned.

The exit is a muted outcome for ...