Goldman-Backed AdTech Firm GumGum Is Said to Explore U.S. IPO

GumGum Inc., a company that uses contextual intelligence rather than personal data to curate digital advertisements, is weighing an initial public offering as early as next year, according to people with knowledge of the matter.

The firm has discussed plans for a U.S. listing with potential underwriters, the people said. An IPO is expected to value GumGum at a premium to the private-market valuation of almost $700 million that it obtained in an April funding round, they said.

A representative for Santa Monica, California-based GumGum didn’t immediately reply to requests for comment.

Founded in 2008 and led by Chief ...