Globant Beefs Up Creative Operations by Purchasing Ad Firm GUT

Argentine software firm Globant SA purchased a majority stake in creative agency GUT as it ups its bet on marketing services as a key growth driver.

Globant, which is also making a push into artificial intelligence solutions, is investing in Miami-based GUT as part of a plan to build out its creative operations. The ad firm, which has seven offices and counts Anheuser-Busch InBev SA, Kraft Heinz Co and Coca-Cola Co. among its clients, was named Cannes Lions Independent Network of the Year after winning 35 awards. Globant declined to disclose the size of the GUT acquisition.

“With this, we’re ...