GE Unveils ‘Vernova’ Name for Power Business Ahead of Breakup

July 18, 2022, 12:53 PM UTC

General Electric Co. will name its power business GE Vernova following a planned three-way breakup, the manufacturer said as it revealed branding details of the soon-to-be independent operations.

The name, derived from words such as “verde” and “novus,” reflects the company’s ambitions to offer lower-carbon-energy products, GE said Monday in a statement. GE HealthCare, which remains on track for a 2023 spinoff, will retain that name, while the jet-engine manufacturing business will be called GE Aerospace, a slight change from the current GE Aviation moniker.

Each of GE’s core business lines will use a version of the company’s iconic circular ...

Learn more about Bloomberg Law or Log In to keep reading:

See Breaking News in Context

Bloomberg Law provides trusted coverage of current events enhanced with legal analysis.

Already a subscriber?

Log in to keep reading or access research tools and resources.