Nutella Maker to Buy Owner of Bomb Pops, Blue Bunny Ice Cream

Ferrero agreed to buy Wells Enterprises, the maker of Bomb Pops and Blue Bunny ice cream, as the Italian candy maker expands in North America, the companies said Wednesday.

Ferrero, known for its Nutella and Kinder brands, and Wells, which is based in Le Mars, Iowa, didn’t disclose terms of the deal.

Wells, founded in 1913, is “the world’s largest family owned and managed ice cream company,” and will remain a stand-alone business, according to the announcement.

The transaction is expected to close in early 2023, the companies said.

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