FaZe Clan to Merge With Company Backed by Dallas Cowboys Owner

FaZe Holdings Inc., the struggling video-game-influencer company with 512 million followers across social media, is being acquired by GameSquare Holdings Inc.

FaZe investors will receive about .14 GameSquare shares for every FaZe share, according to terms shared with Bloomberg News. That makes the acquisition worth about $17 million. GameSquare’s largest investors — the family of Dallas Cowboys owner Jerry Jones and Goff Capital — have agreed to commit $10 million as part of the deal. GameSquare plans to bring several FaZe founders back to top positions at the company.

GameSquare Chief Executive Officer Justin Kenna, a former FaZe executive, said in an interview that the acquisition is a natural fit because ...