ESG DAILY: How Do You Know What’s an ESG Fund and What Isn’t

The Investment Company Institute, the U.S. mutual fund industry’s trade association, is racing to define ESG investing to help consumers understand more broadly what they are actually getting from the funds.

• Whether it’s fossil free, low carbon, sustainable, gender-focused or impact-tilted, ESG funds have a wide variety of themes and strategies, and that’s confusing investors
• “If you throw everything in one big bucket, nobody really knows what you’ve got,” said Barbara Novick, vice chairman and co-founder of BlackRock, which is supporting the ICI’s efforts. “When we talked to clients or anyone interested in ESG investing, what we found was ...