Arora Brothers Tap Goldman for $321 Million B&M Stake Sale (2)

Simon and Bobby Arora are offloading another major chunk of shares in their biggest listed asset through Goldman Sachs Group Inc.

SSA Investments, the Arora family’s Luxembourg-based investment firm, is selling 40 million shares in B&M European Value Retail SA to institutional investors through an accelerated book building, Goldman Sachs said Thursday in a filing.

The offering priced at 585 pence ($8) per share, giving overall proceeds of about $321 million, a filing showed Friday. B&M’s shares fell 4.5% to 570 pence at 12:56 p.m. in London on Friday.

Bobby Arora

Photographer: Peter Byrne/PA Images/Getty Images

The British siblings will own a stake worth about ...