Ben & Jerry’s Sues Unilever to Stop Israel Ice Cream Deal (1)

Ben & Jerry’s sued its corporate parent, Unilever Plc, to block a deal that would allow its ice cream to be sold in the Israeli-occupied West Bank, claiming that would conflict with the company’s “core values.”

The ice cream maker said Unilever’s decision to sell the Ben & Jerry’s brand and trademark rights in Israel to businessman Avi Zinger violates its 2000 acquisition agreement with the global food, home care and beauty products giant.

“Ben & Jerry’s founders insisted on the inclusion of explicit language to ensure the brand’s integrity was not diluted,” following the sale to Unilever, setting ...