Bass Pro Shops Is Buying a Luxury Florida Keys Fishing Lodge

June 17, 2026, 6:22 PM UTC

Outdoor retailer Bass Pro Shops is buying a historic fishing lodge in the Florida Keys, adding another luxury hotel to its growing portfolio.

Bass Pro agreed to pay Northwood Investors more than $300 million for the 254-room Cheeca Lodge & Spa in Islamorada, according to a person familiar with the deal who requested anonymity to discuss the transaction.

The Happy Times tiki bar oceanside and poolside at Cheeca Lodge & Spa.
Source: Bass Pro Shops

A representative for Northwood declined to comment on the purchase price, while a representative for Bass Pro didn’t respond to a request for comment. The firms disclosed the transaction in a statement Wednesday.

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