Authentic Brands Said to Pay $269 Million for Beckham’s Firm (1)

Jan. 4, 2022, 11:16 AM UTC

Authentic Brands Group Inc. is buying a majority stake in former soccer player David Beckham’s brand-management company, according to a person familiar with the matter.

Authentic Brands will pay about 200 million pounds ($269 million) for a 55% stake in Beckham’s DB Ventures LLC, said the person, who asked to not be identified because the matter isn’t public.

The deal will give Authentic Brands revenue from one of the world’s most high-profile athletes, who retired from soccer in 2013 and today pitches for brands including Tudor watches. The New York-based branding firm owns the rights to iconic stars including ...

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