Authentic Brands and Simon to Buy Outdoor Merchant Eddie Bauer

May 7, 2021, 6:26 PM UTC

Authentic Brands Group LLC and the largest U.S. mall operator agreed to buy outdoor clothing and gear merchant Eddie Bauer, adding another well-known brand to a portfolio of retail names.

Authentic and SPARC Group LLC are acquiring Eddie Bauer, including its 300 stores and e-commerce business, from a unit of Golden Gate Capital, according to a Friday statement. SPARC is a joint venture between Authentic and Simon Property Group. Terms weren’t disclosed.

The purchase is the latest in a series of retail deals for Simon and Authentic, which once restricted itself to buying just brands rather than brick ...

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